Chef Siri
From an underperforming website to a connected demand system for Auckland private dining
Chef Siri used innflo to connect brand, website, Google Ads, SEO, CRM and organic TikTok into one measurable customer acquisition system for Auckland private dining.
The results so far
- Thousands of organic TikTok impressions generating low-cost local awareness
- #1 on Google Search for target private chef keywords
- 3% overall marketing conversion rate
- 4.9% Google Ads conversion rate after organic TikTok demand generation was introduced
- $82 Google Ads Cost Per Lead (CPL)
- $90 overall marketing Cost Per Lead (CPL)
- 11x return on marketing spend
- Successful brand refresh and repositioning
- A connected marketing foundation positioned to scale
And the system is still running, learning and creating new opportunities.
Read the full case study to see how brand, website, search, content and paid acquisition were brought together around one customer journey.
Technology stack
Innflo specialist marketing agents · Google Ads · Google Search Console · Google Analytics 4 · Google Business Profile · TikTok · Wincher · CRM